John Eldredge is a popular Christian author known for his outstanding work helping men embrace their masculine nature and God as a spiritual father. John's ministry, Ransomed Heart, is an icon of manliness and adventure with an impressive repertoire of books, audio and video media, and an international conference.
We were approached to take on the redesign and rebuild of their already large and popular website as well as a slew of accompanying media pieces. Ransomed Heart needed a very specific set of web tools and customization options which ultimately led us to design and build a custom system that integrated management of the website's content, banners, email, events and storefront into one seamless back end system. The design required a balance between Ransomed Heart's outdoorsy, adventure-loving and masculine image and a need to resonate with their budding women's ministry. The mood and attitude of the ministry was the primary message for the site which was demonstrated through use of billboard-sized nature images.
Our custom solution enables the Ransomed Heart staff to internally manage nearly every aspect of their online presence; from adding and updating store products, content, events, to uploading and placing banners within the site and controlling their population into specific pages.
Email distribution for response communication, and bulk emails are constructed and managed from within the system. Other trick features include a custom site search algorithm, community, blogs, and social media integration.
Sadly, The Ransomed Heart website was taken over by another firm and promptly butchered. The site's current state represents a poor adaptation of our original design into the new firm's CRM.